I grew up on Long Island, NY, in a community called Hicksville. Yes, there really is a town by that name in cosmopolitan New York. I married my high school sweetheart Eileen and we have two adult sons. I received my degree from the State University of New York, majoring in Advertising Art & Design. Upon graduation I immediately began work at Hazeltine Corporation in technical publications production, advancing to supervisor and later expanding duties into creative design for the promotional materials group. Other efforts in the New York area included considerable advertising agency freelance work. Then a vacation gave me sand in my shoes.
Florida beckoned and following the sun we relocated to the Fort Lauderdale area, living in Plantation. I joined an international structural building products corporation in Miami, as assistant advertising manager. I advanced to the position of Advertising and Public Relations Director and ran an in-house advertising agency for the company. The work encompassed advertising, promotional literature, in-the-field product photography, trade show exhibit design, multimedia and public relations. Nine years later, I formed Image Associates, a boutique advertising agency focused on business-to-business clients located in several states. While in Plantation, I also became very active in coaching youth football, baseball and softball. I was appointed as a member of the Parks and Recreation Advisory Board and served as chairman, vice-chairman and member for 30-years.
Eileen and I have always loved nature, especially the hills and mountains, motivating us to travel extensively with our sons across this beautiful country and throughout many of our national parks. That same love of nature and hills had us choose a relocation to the rolling hills and horse country of Ocala, FL. I enjoy snow skiing, cycling, walking, reading, photography, browsing art shows, travel and attending concerts from jazz to light-classical. College football is definitely a big love as well.
Image Associates, my business, is now 32+ years mature and still continues though I am attempting to wind it down into a lifestyle of semi-retirement. I still service clients in the marine products industry, the sign industry, commercial and government hurricane protection system applications, and health information services, on an as-needed basis. Professionally, I have been honored by receiving several advertising industry awards for print design, exhibit design, and have been honored to have my product application photography appear in support of editorial features and as several trade magazine covers. The business brought me to the Mac in 1988, with my first unit being a Mac IIcx containing a whopping big 40 MB hard drive, 1 MB RAM and a 16MHz processor speed. It sold for $5300. I have to admit that after having spent many years on a drawing board doing "creative", the Mac scared me to death and was the world's most expensive door stop for the first month of ownership. Then the magic began and I've never looked back. In a "potential understatement for all time", Macs have sure changed. My primary software used these days is the Adobe CS2 Suite of InDesign, Photoshop, ImageReady, Illustrator, GoLive, and Acrobat. I also use Apple's Pages, NeoOffice, Keynote, and Adobe Photoshop Elements as needed.
One phrase that embellished an archway at my university has followed me to this day, "Let each become all he is capable of being". Now I'd like to spend more time seeing new things. Although Vail, Colorado is my favorite place, I'd like to experience the challenge of a run at Whistler, BC before my legs say no. And then, on to Alaska.